Cover Your Brand: Managing your Image on the Web

Early this morning I was lurking on social media. I usually check Instagram first. I saw a young lady post a picture of her wearing something “handcrafted.” I knew where the item came from–I also follow the creator. In the creator’s defense, the young lady did not tag her in the picture. On the outside looking in, it could seem like that young lady was trying to take credit for creating said product, although I don’t believe she was considering how the rest of the caption was worded.

What happened next was the ugly part. The creator reposted the image along with the young lady’s caption. The creator then said something to the effect of “B****es always stealing s*** and trying to pass it off as theirs. I’m reporting her because I’m f***ing sick of people not respecting me!”

The images and the exchange were removed 30 minutes later. I understand getting upset thinking someone is stealing from you, but even if that was the case, why not report the person and image and keep it moving? Did she have to call this young woman out in front of everyone? An exchange that took place in the comment section further showed that the item was a gift for the young lady, who is a recent college graduate. She had no idea who created the item and apologized to the owner for making her feel like she was passing her creation off as her own. The creator, who continued to curse at her in the first couple of comments, realized it was a major misunderstanding and apologized.

How hard was it to say something such as, “Excuse me. I created this item and your caption is making it seem to me that you’re taking credit for my product. I would appreciate if you tag me in posts like this from now on.” If she would’ve said that in the beginning, the young lady would have recognized her error and corrected it (as she did anyway) without all the drama. I know some people are just cruel, but this isn’t smart if you’re marketing your personal brand. If you are branding yourself and trying to get more recognition, you can’t afford to be rude to people. When you are trying to grow, as much as it might pain you, you benefit more from being the bigger person. A loyal support base will help make sure your work/name isn’t stolen. I was very interested in this woman’s product. All her cursing at that young woman did was ensure that I’m no longer interested in owning or promoting anything of hers.

In the age of social media, more women are developing their ideas into tangible products. Some of these women have incredible talent. Social media promotion also gives people more ways to be taken advantage of. I understand the passion these women feel for an idea/product they birthed, but they should keep in mind that not everyone is out to wrong them. Sometimes it is a simple misunderstanding. How you react could increase or decrease your amount of support.

When you are promoting your brand, it’s necessary to watch how you interact with others. It’s more than a business; it’s your reflection.┬áPersonal attacks, rude, crass comments and a negative attitude will damage your brand. They become forever associated with your image.

Brandy Jones About Brandy Jones

Filed in: Reflection
Do not re-publish this to any website without the explicit consent of the webmaster and/or author.

You might like:

On Social Media Activism On Social Media Activism
I Stopped Unfriending People On Facebook I Stopped Unfriending People On Facebook
The Minimization of Baltimore in the Media The Minimization of Baltimore in the Media
“I Just Like The Beat”: Excusing Offensive Content In Music “I Just Like The Beat”: Excusing Offensive Content In Music
© 2017 Afro Girl Talks. All rights reserved. XHTML / CSS Valid.
Proudly designed by Theme Junkie.